 |
 |
 |
 |
 |
|
Case Studies: Public Relations Case Studies Sought
We all live and learn from our experiences on the job. Every one of us has a success story or a horror story about something, especially when dealing with the public and the media. And, we can learn a lot from each other when we share these experiences. The National Association of County Information Officers (NACIO) is soliciting your public relations "challenges" or case studies. We know that in the absence of a PIO, often it is the county administrator who gets the media calls. NACIO will pick a few interesting scenarios to debate and discuss at the Roundtable Discussion on Saturday, July 12, 2003, at the National Association of Counties Conference in Milwaulkee, WI. Everyone is welcome to attend. (In case you aren’t sure what this is all about, representatives from NACIO will be on the agenda of the NACA Idea Exchange earlier that same day for a brief “sneak peak” of what the Roundtable will offer.) The National Association of County Information Officers (NACIO), founded in 1966, is a growing organization with several hundred members. Our members work for many of the 3,066 counties, boroughs and parishes across the United States. Some also work for the 44 state associations representing counties in the U.S. As an affiliate of the National Association of Counties (NACo), we support the programs and policies of NACo and sponsor workshops, programs and other activities at NACo's Annual and Legislative conferences. We also strive to create a better understanding of the duties of county government and to improve the communication skills of NACIO members and all other county officials. Our members are well-trained and experienced public relations professionals who work for county government. So many of us have “been there, done that” when it comes to government communications, we have a lot to offer each other. If you have a case study to offer or a scenario on which you would like some advice and direction, e-mail Amy Shivers at ashivers@pacounties.org. Include the following information: What happened? What were the circumstances of the decision or controversy? Why did it happen? Who were the players? Who were the decision makers? How did you and your organization respond? What was the reaction of the public or the media? How did you gauge or measure the response? Anything else that made your experience particularly challenging, interesting or unique. For more information about this project, contact Amy Shivers at 717-526-1010 or e-mail ashivers@pacounties.org. |