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Services: Case Studies

Public Relations Case Studies Sought
by Amy Shrivers, Immediate Past President 

We all live and learn from our experiences on the job. Every one of us has a success story or a horror story about something, especially when dealing with the public and the media. And, we can learn a lot from each other when we share these experiences. 

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The Case of the Crabby Customer
by Linda Van Zandt, the Public Information Director in Somerset County, N.J. 

We're hoping you can help us with some customer-service pointers about how to politely tell people that an office is closed for the day. 

Here's the situation:

Our County Clerk's office accepts passport applications, files deeds, etc. The passport function in particular results in a lot of foot traffic. The office has a sign posted on its door saying they close at 4:15 p.m. (they are open late one day, Wednesday, until 6 p.m.).

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